Strategy
Working closely with your team, we can develop a set of marketing KPIs that actually
deliver against your business objectives. First, we perform a full audit of your marketing
activities and refine your digital media mix. Then, we build a roadmap for your media
budget with targets benchmarked against historic data and vertical insights.
As part of our full management services or on a project-basis, we can help teams put
together a plan for running an effective marketing with an integrated testing plan based
on four questions:
1. What do we need to test?
2. Why do we need to test it?
3. When do we know if the test is successful?
4. How do we actually learn from the test?
Data Measurement
Collecting, analyzing, and using data is what separates the superheroes from the amateurs of digital marketing. Online, every data point is a potential insight that offers a tactical advantage over the rest of the pack. Clean, reliable data is the foundation of good analysis and making informed decisions. We carry out an analytics implementation audit for all our clients to make sure that your setup is best-in-class, and provide ongoing support to keep things that way. This facilitates cross-channel tracking, qualitative research, measuring KPIs compared to benchmarks, and extensive testing. Transparency is crucial: we set up automated, digestible, and relevant reports that focus on metrics that matter to help build data literacy within your business. We can build custom reports that aggregate all the critical information that our clients want to see. By analysing this data further, we can find actionable insights to see real business value.
View More Details
Technology
The modern advertising landscape is for smart people using smart tech. To thrive in this era you need to be data-fluent, tech-led, and powered by automation. That’s what we think, anyway. But we kind of know what we’re talking about. Wherever you need support to make the most out of technology for your marketing, we can help.
View More Details
Digital Channels
Digital marketing is our testing ground to learn more about your audience and deliver effective advertising. As paid search experts, we aim to be an extension of our clients’ businesses, looking beyond CTRs and CPCs to understand the metrics that matter most for your business. We rebuild entire accounts in the most granular structure in order to deliver a personalised user experience across Google Ads, Microsoft Ads, and Amazon Ads. We work closely with your team in order to produce engaging ads across all social channels, including Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat, Reddit, and Quora. We support with everything from ad creation to conversion tracking, creating audiences large enough for statistically relevant data insights and meaningful optimisations, and granular enough to deliver the most relevant messaging.
View More Details
Data Science
By analysing performance and uncovering relationships in order to leverage insights, attribution enables you to understand the reasons behind past performance. We can help you find the right attribution solution, and understand the impact of technological and regulatory changes on the increasingly complex attribution landscape. We use a number of attribution models in our analysis and bid management to calculate rather than guess what is bringing the most value for our clients. Through advanced analysis, we can estimate future impact to predict future events. With predictive modelling, we can improve forecasts, understand the impact of moving budget between channels, and quantify the effect of external factors. We can help you investigate relationships found in your data and activate insights by feeding them back into your marketing to boost performance. This way, we can work on projects such as optimising towards more sophisticated KPIs like margin, and implementing strategies based on lifetime value.
View More Details
Team Upskilling
Your team is the driving force of your operation, and it starts with recruiting the right talent. Whether you need support hiring junior practitioners or interim help from experienced marketers, we know how to source the best talent in the biz. We also provide bespoke training sessions and in-depth walkthroughs of all platforms. Our training sessions are tailored to your data and day-to-day issues, and can focus on particular challenges in order to help deliver shared campaign planning and cross- channel strategy. On top of the training we provide for clients, we also run in-depth training across all digital platforms for everyone from beginners to seasoned pros throughout the year.
View More Details